• For logistics managers, it’s about staying on budget.
• For finance teams, it's about forecasting.
• For executives, it's about making decisions with confidence.
Picture this.
You’re managing hundreds—maybe thousands of containers a year. Rates fluctuate. Partners change. You need clarity, control, and consistency. What you don’t need? A Transportation Management System (TMS) that’s secretly profiting from the same deals it's supposed to help you optimize.
That’s where WOWL comes in. It’s not just another logistics platform. It’s a new kind of logistics partner: completely carrier-neutral. That’s not a buzzword—it’s a philosophy.
The Hidden Incentives of International Transportation Management Systems
Most legacy iTMS platforms work like this:
• They integrate your data.
• They offer visibility.
• And then, somewhere in the shadows, they take a cut from your freight spend.
These platforms are often tied—formally or informally—to carriers, brokers, or 3PLs. That means they have incentives you can’t see, shaping recommendations and routing decisions. And when their profits rise as yours fall? That’s a conflict of interest disguised as a service.
From Rate Shock to Real-Time Clarity
In global logistics, few things blindside a team more than unexpected freight charges. It happens all the time: a container is booked, moves fast through origin, and arrives at a distribution center—only for someone in finance to ask: “Wait, why did this cost 14% more than planned?”
Here's the problem:
- By the time many BCOs find out what they were actually charged for ocean freight, it’s already too late to do anything about it.
- As one WOWL account manager put it:
At the origin booking process, things move so quickly that customers often don’t know what rate was charged until the container lands in their DC. They’re caught off guard.
WOWL solves this.
With integrated contract management and real-time rate visibility, WOWL can generate an estimated landed cost as early as departure from origin—sometimes even before. That means no more guessing games. No more surprises on arrival. Just clarity.
What This Means for Beneficial Cargo Owners (BCOs).
For you, this neutrality pays off in three ways:
1. Total trust in your data and decisions
You know you're seeing true costs, true performance, true value.
2. Freedom to work with any carrier or forwarder
WOWL isn’t pushing you to their “preferred” providers. You decide. The platform enables.
3. Audit-proof logistics ops
No more guessing games. With smart tools that track contracts and estimate full shipping costs, you’ll know what to expect before the bill arrives. Everything you need—like rate types (LTA or FAK), key shipping events (origin gate-in, destination discharge, out-gate, and empty return)—is all on one screen. That makes checking freight invoices simple and audit-proof.
Visibility Without the Vested Interests
WOWL gives BCOs unbiased visibility, from origin to last mile. That includes:
- Contract rate monitoring. Today, we have a contract management system working where BCO's are able to capture rates that are being offered by their transportation service providers.
- Estimated landed costs
- Real-time exceptions and milestones
- Last mile appointment scheduling
- Automated reporting for internal and external teams
This is more than software. It’s a shift in who your platform is really working for.
WOWL as a Partner, Not a Player
Other iTMS solutions want to be in the game. WOWL wants to referee it—clean, fair, and transparent. That means you win more often. You get the best deal, the best data, and the best decisions.
In a world where margins are tight and trust is tighter, that’s a strategic edge.
Request a Demo Today
See the value WOWL provides to our other customers by Scheduling Demo Request. Our team will get on a call and work together with you to solve problems.
